Indie games + marketing = my thing.
CV
Success through kindness, coffee, and hard work.
Overview
Hello indie dev! 👋
I am a marketing professional specialized in indie games!
Below you can find a detailed breakdown of my experience and skills.
As a freelancer, I currently lead marketing at Mimmox as Marketing Director, while also supporting Assemble Entertainment and VoodooDuck as a Marketing Specialist.
Up for a chat?
Hit me up anytime to talk indie games, marketing, or even the best chips flavours!
Key Skills
Marketing _ Copywriting _ Strategy _ Social Media _ Communities _
Content Strategy _ Influencer & PR Outreach _ Brand Management
French: Native
English: Bilingual
Norwegian (bokmål): Professional Competency
Work History
October 2024 - Present
Marketing Specialist
Freelancer
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Supporting indie game studios with their marketing, social media, copywriting, influencer and PR.
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Games: UMAMI, Collector's Cove, Flesh Made Fear, Endzone 2, Decktamer, Egging On, Become the Moon.
January 2021 - October 2024
Social Media Manager & Strategist
Community Manager
@Twin Sails Interactive
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Designed and executed global social media strategies across 1M+ players, achieving a 140% increase in followers and engagement across X (Twitter), Instagram, Facebook, Reddit, TikTok, Steam and Discord, including content calendars, CRM and marketing campaigns.
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Developed and implemented tone of voice and community growth strategies for 10+ video games: Bloomtown gained 23k Twitter followers pre-release, Gloomhaven achieved ~58M Steam blogpost impressions, News Tower’s Discord grew from 0 to 3k members.
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Created visual and written content that regularly had engagement in excess of 1k likes, comments and shares.
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Developed, managed, and nurtured communities for games in every part of the development cycle, from alpha to post-release.
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Collaborated with cross-functional teams to develop and execute communication strategies, including trailers, developer diaries, livestreams, and community events.
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Analytics and reporting: Utilized analytics tools to track community sentiment, engagement metrics, and campaign performance, optimizing strategies for maximum player retention and satisfaction.
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Moderation: Implemented and improved reporting and moderation systems to ensure healthy, positive, and inclusive community environments.
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Tracked community sentiment and engagement to maximize player retention and identify pain points.
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Oversaw the strategy and brand consistency of numerous Twin Sails-related items across various platforms.
May 2020 - January 2021
Customer Support Specialist & Coordinator
@Twin Sails Interactive
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Doubled (+100%) customer satisfaction during my role as a customer support specialist.
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Monitored and responded to player reviews and inquiries for 15+ games across Helpshift, Discord, Microsoft Store, PlayStation Store, Google Play Store, Apple Store, and Steam.
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Reporting and Analysis: Compiled weekly community sentiment reports, identifying key trends and feedback.
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Crisis management: Responded promptly to player issues, providing effective solutions and maintaining an active and open communication.
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Produced and maintained technical and user-friendly FAQs for 10+ games.
February 2018 - February 2020
Digital Marketing Consultant
Freelancer
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Produced targeted copy and content for marketing campaigns and industry events.
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Implemented website and social media optimizations, resulting in a significant increase in brand awareness.
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​Conducted brand audits, market research and prospect studies to inform marketing strategies.
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Brand Voice and Overhaul: Repositioned and refreshed brand identity, tone of voice, purpose and mission.
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Website creation: Developed and launched a fully functional company website.
March 2016 - May 2017
Learning Experience Designer / Instructional Designer
@KTM Advance
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E-Learning and Serious Games: Successfully designed and developed a comprehensive suite of instructional materials for 10+ large-scale corporate training programs.
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Created and implemented multimedia and gamified instructional courses in a way that maximized the effectiveness, efficiency, and appeal of the learning process.
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Developed a series assessments, including polls and surveys, to measure learner progress and course completion.
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Conducted weekly client consultations to gather insights, address concerns, and align project goals with client expectations.
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Some of my projects include:
→ “Working in a Multicultural Work Environment”, for 90k+ employees at Total
→ “Discover Dubai”, for Dubai's Department of Tourism and Commerce Marketing
→ “Anti-bribery and corruption training”, for 14k+ employees at Swiss Re
→ “Gas emergency training”, for 7k+ employees at GrDF
Education
2013-2015
Master's Degree - Management, Sustainable Development and GIS
@ Sorbonne University in Paris
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Classes in Management, Geography, Sustainable Development, Economy, Business, GIS, Law.
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Graduated with First Class Honors.
Technical Skills
Platform Proficiency
Twitter, Bluesky, Tiktok, Instagram, YouTube, Discord, Steam, LinkedIn, Facebook
Content Creation and Editing
Canva, Photoshop, DaVinci Resolve
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Social Media Analytics
Facebook Insights, Meta Business Suite, Twitter Analytics, TikTok Analytics
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Project Management
Office Suite, Google Workspace, Trello
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Steam Backend Management
Setting up and optimizing Steam store pages
Apply for Steam sales, seasonal festivals, and promotional events
Manage app visibility, tags, capsules, and trailer/media uploads
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Customer Support
Helpshift, Jira, Discord
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Sentiment analysis
Track and synthesize community sentiment & feedback for actionable insights
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Reporting and documentation
Create marketing reports, strategy docs, and campaign recaps
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AI tools
ChatGPT, Gemini, Canva AI (Magic Design)