CV

Success through kindness, coffee, and hard work.

Overview

Hello! 👋

I'm a creative professional dedicated to delivering impactful, authentic content and social media strategies, compelling writing, and successful community building and management.

As a freelancer, I currently serve as the lead Social Media Manager and Strategist for various games at Twin Sails Interactive, an indie video game publisher.

I focus on building engaging and sustainable communities, with a proven track record in social media strategy, content creation and copywriting.
Previously, as a Customer Support Specialist, I developed skills in crisis management and effectively handling expectations and feedback from engaged players.
In my previous roles, I also gained extensive knowledge in marketing, including content marketing, brand management, benchmarking, and communication.

Up for a chat?

Hit me up anytime to talk games, communities, marketing, or even the best chips flavours!

Get in touch!

Key Skills

Social Media _ Copywriting _ Strategy _ Marketing _ Communities _
Content Strategy _ Content Creation _ Brand Management

Languages

French: Native
English: Bilingual

Norwegian (bokmål): Professional Competency

Work History

January 2021 - Present

Social Media Manager & Strategist
Community Manager

@Twin Sails Interactive

Designed and executed global social media strategies across 1M+ players, achieving a 140% increase in followers and engagement across X (Twitter), Instagram, Facebook, Reddit, TikTok, Steam and Discord, including content calendars, CRM and marketing campaigns.
Developed and implemented tone of voice and community growth strategies for 10+ video games: Bloomtown gained 23k Twitter followers pre-release, Gloomhaven achieved ~58M Steam blogpost impressions, News Tower’s Discord grew from 0 to 3k members.
Created visual and written content that regularly had engagement in excess of 1k likes, comments and shares.
Developed, managed, and nurtured communities for games in every part of the development cycle, from alpha to post-release.
Collaborated with cross-functional teams to develop and execute communication strategies, including trailers, developer diaries, livestreams, and community events.
Analytics and reporting: Utilized analytics tools to track community sentiment, engagement metrics, and campaign performance, optimizing strategies for maximum player retention and satisfaction.
Moderation: Implemented and improved reporting and moderation systems to ensure healthy, positive, and inclusive community environments.
Tracked community sentiment and engagement to maximize player retention and identify pain points.
Oversaw the strategy and brand consistency of numerous Twin Sails-related items across various platforms.

May 2020 - January 2021

Customer Support Specialist & Coordinator
@Twin Sails Interactive

Doubled (+100%) customer satisfaction during my role as a customer support specialist.
Monitored and responded to player reviews and inquiries for 15+ games across Helpshift, Discord, Microsoft Store, PlayStation Store, Google Play Store, Apple Store, and Steam.
Reporting and Analysis: Compiled weekly community sentiment reports, identifying key trends and feedback.
Crisis management: Responded promptly to player issues, providing effective solutions and maintaining an active and open communication.
Produced and maintained technical and user-friendly FAQs for 10+ games.

February 2018 - February 2020

Digital Marketing Consultant
Freelancer

Produced targeted copy and content for marketing campaigns and industry events.
Implemented website and social media optimizations, resulting in a significant increase in brand awareness.
Conducted brand audits, market research and prospect studies to inform marketing strategies.
Brand Voice and Overhaul: Repositioned and refreshed brand identity, tone of voice, purpose and mission.
Website creation: Developed and launched a fully functional company website.

March 2016 - May 2017

Learning Experience Designer / Instructional Designer
@KTM Advance

E-Learning and Serious Games: Successfully designed and developed a comprehensive suite of instructional materials for 10+ large-scale corporate training programs.
Created and implemented multimedia and gamified instructional courses in a way that maximized the effectiveness, efficiency, and appeal of the learning process.
Developed a series assessments, including polls and surveys, to measure learner progress and course completion.
Conducted weekly client consultations to gather insights, address concerns, and align project goals with client expectations.
Some of my projects include:
→ “Working in a Multicultural Work Environment”, for 90k+ employees at Total
→ “Discover Dubai”, for Dubai's Department of Tourism and Commerce Marketing
→ “Anti-bribery and corruption training”, for 14k+ employees at Swiss Re
→ “Gas emergency training”, for 7k+ employees at GrDF

Education

2013-2015

Master's Degree - Management, Sustainable Development and GIS
@ Sorbonne University in Paris

Classes in Management, Geography, Sustainable Development, Economy, Business, GIS, Law.
Graduated with First Class Honors.

Technical Skills

Platform Proficiency
Twitter, Facebook, Instagram, TikTok, YouTube, Discord, Steam, LinkedIn

Content Creation and Editing
Canva, Photoshop, DaVinci Resolve

Social Media Analytics
Facebook Insights, Meta Business Suite, Twitter Analytics, TikTok Analytics

Project Management
Office Suite, Google Workspace, Trello

Moderation
Twitch, Steam, Discord and YouTube moderation tools

Customer Support
Helpshift, Jira, Discord

Sentiment analysis

Reporting and documentation

AI tools

ChatGPT, Gemini, Canva AI (Magic Design)