A spirited social media strategist, marketing and content professional.
Portfolio
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Social Media Examples
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Campaign Spotlight
Gloomhaven 1.0 Launch
Objective: Announce the full release of Gloomhaven 1.0 after 1.5 years of Early Access.
Action Plan: Generate excitement and communicate the Gloomhaven 1.0 launch by leveraging a multi-channel strategy.
This included a social media ramp-up, detailed communication on Steam and Discord, a livestream, a trailer, targeted newsletters and consistent interaction across all social platforms.
Social Performance
~4.6m
Impressions
24k
Engagements
96%
Positive Sentiment
Work Done: Social Media Campaign Idea, Creative Direction, Writing (including Steam blogposts and Newsletters), Community Management, Organization and Moderation of a Livestream, Customer Support, Content Strategy,
official FAQ, contribution to Trailer scriptwriting.
Writing & Copy Samples
1
Total unique impressions: 2.4M
2
Total unique impressions: 178k
3
Bloomtown -
Event Announcement
Total unique impressions: 75k
4
Total unique impressions: 2.1M
5
Ticket to Ride -
Exploring the DLCs
Total unique impressions: 1.9M
6