Jul 301 min read

Behind The Screens - Game Marketing Shenanigans with Romain Messer, Brand Manager @Twin Sails Interactive

Updated: Aug 5

Teaser: we're talking video game marketing and it involves clarinets.

Welcome to our debut interview feature!

Starting today, this blog will spotlight the unsung heroes behind the screens—those who keep the video game world spinning and the games rolling; those that we rarely hear from.

In these exclusive interviews, we’ll delve into the insights of the everyday experts who quietly make the magic happen for games and players everywhere.

I’m honoured and veryyy excited to kick off our series with an interview featuring Romain Messer, Brand Manager at Twin Sails Interactive, an indie game publisher.

Get ready to uncover the quirky world of video game marketing from someone who’s been there, done that, and has stuff to say about it all! Yeah! Strong words!!!

This isn’t your average interview—explore Romain’s insights with our interactive, expandable Q&A, and find out by yourself why we're talking about those dang clarinets!

What is your vision of marketing?

It’s not so much about convincing but rather showcasing what’s there. I start with the assumption that people are interested and show them the product’s strengths. It’s not about saying, “You need this” or “This is the best,” but rather introducing the game to its audience instead of artificially putting together an audience for the product.

In a field like marketing where there are few scientific certainties and everything evolves extremely quickly, how can we prevent ideologies from creeping into knowledge?

What’s the biggest misconception about marketing in video games?

What recurring marketing mistake annoys you the most?

What’s a question you wish you were asked in your work but never are?

What’s your favorite marketing ‘failure’ in your career and what did you learn from it?

What are the biggest differences between marketing a digital product and a physical one?

If marketing were a musical instrument, which would it be and why?

What’s something that makes you happy in your job?

What’s your favorite thing about your professional self?